Value Crest Consulting

Preparing a Fintech Startup for a Successful Pre-Series A RaiseNBFC

A fintech startup operating a white-labeled digital lending platform for NBFCs and rural banks had successfully onboarded four institutional partners in a pilot phase. The tech was stable, and transaction volumes were beginning to scale. However, the company was struggling to raise its Pre-Series A round due to investor concerns around compliance, monetization clarity, and model scalability.

The founding team needed guidance in crafting a coherent fundraising narrative, building detailed financial models, and improving their overall investor-readiness posture.

Service Focus: Fund Raising – Access

Industry: Fintech – Lending-as-a-Service (LaaS) Platform

challenge

  • Lack of alignment between product innovation and monetization model
  • Investor skepticism on regulatory implications of embedded finance
  • Financial model was top-line heavy, lacked defensible cost assumptions
  • No clarity on capital utilization or key inflection milestones
  • Deck failed to present risk mitigation, GTM depth, and investor returns path

our approach

  • Under our Access offering, Capital Crest Consulting was brought in to support the entire fundraising preparation lifecycle—content, strategy, modeling, and investor alignment.

    We structured the engagement across four tracks:

    1. Narrative Structuring – Storyline refinement, risk-reward balance, clarity on compliance guardrails
    2. Financial Model Development – Detailed 3-year projections with revenue logic, cost mapping, and breakeven path
    3. Pitch & Deal Pack Preparation – 12-slide pitch deck, FAQs, founder prep material, and data folder outline
    4. Capital Plan & Utilization Logic – Fundraise sizing, milestone-linked allocation, dilution scenarios

key intervention

  • Rebuilt the core financial model with scenario planning, cost drivers, and EBITDA path
  • Redesigned pitch deck with GTM clarity, compliance disclosures, and upside modeling
  • Created a capital deployment framework tied to product, hiring, and expansion stages
  • Defined five strategic inflection points for value unlocking across 24 months
  • Ran mock investor Q&A sessions to prepare for due diligence rounds

the solution

  • A cohesive pitch that balanced fintech innovation with governance and scalability
  • Investor confidence built through realistic financial assumptions and planned fund use
  • Clarity on compliance mitigated red flags for regulated investors
  • Internal alignment improved between product, finance, and GTM teams
  • Capital raise readiness established with all artifacts in place (deck, model, data room plan)

strategic insight

Fundraising is not just about vision—it’s about showing execution clarity and control over risk. In fintech, structure and compliance readiness often unlock capital faster than the tech pitch alone.

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